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Musings are my thoughts on social media, marketing, and other business topics as they relate to everyday life. Feel free to share your thoughts as well.

Entries in Marketing (4)


The 3rd Marketing Trend for 2012 and Beyond Is...

My previous two posts shared marketing trends that will last beyond 2012. These "trends" are and will continue to shape the foundation of solid marketing strategies. The first trend emphasized the value of content and its role in connecting your message across channels. Last week I posted about the increased role mobile plays in marketing. Today, I share the third marketing trend for 2012 and beyond which ties content and mobile together.

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Marketing advice, Demi & Ashton please listen

Last week I discussed how brands use character vignettes to connect with their customers. I spent quite a bit of time discussing "Peggy," the world's most awful financial services customer service representative (yes I totally friended him on Facebook). I also mentioned the Old Spice guy, Isaiah Mustafa. He is now featured in a different campaign.

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Networking advice - part two

To continue our theme, let's focus on networking over email. Online networking usually occurs when there is a specific need, which means your communication will need to be succint. Everyone has limited time, so make sure your email is polite, but to the point clearly stating your purpose and need.

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