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Musings are my thoughts on social media, marketing, and other business topics as they relate to everyday life. Feel free to share your thoughts as well.

Tuesday
Apr052011

Are Brands Finally Understanding Customers?

A movement is picking up steam in the marketing arena. Character vignettes showcasing real-life experiences and/or caricatures of people that we would love to see or be are becoming more and more visible in television commercials.

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Wednesday
Mar232011

Do online reviews work?

Online reviews do work when they are presented on reputable review sites. These sites are hot right now, but let's face the truth. There are only a handful (I'm being generous) that are truly beneficial for consumers and businesses. Why?

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Wednesday
Feb162011

Networking advice - part two

To continue our theme, let's focus on networking over email. Online networking usually occurs when there is a specific need, which means your communication will need to be succint. Everyone has limited time, so make sure your email is polite, but to the point clearly stating your purpose and need.

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