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Musings are my thoughts on social media, marketing, and other business topics as they relate to everyday life. Feel free to share your thoughts as well.


How to measure your social media efforts

Now that most folks have heard of social media, figured out that they should at least look at it, and perhaps even make a commitment to get on social media - one additional issue remains. That tiny issue is finding the best way to determine if progress is actually being made through your social media tactics. We all know social media is challenging to measure. After all, it is a living, breathing organism that continues to evolve and grow. The methods we use to increase awareness and engagement within it evolve and grow as well. With all of this growth, how the heck can we measure it to figure out if it is working for us?

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Enjoy the 4th!

Summer is really here!!! Enjoy the extra long holiday and make sure your agenda includes fantastic BBQs and beach fun!

I'll be back next week with information on determining the right metrics for your social media campaigns.



Social media predication, was I right?

My post “The Next It Social Media Site Is” highlighted it might be time to have a social media site to save us from social media. I made the statement because of the ever-growing list of social sites. It can be stressful just to organize all of our profiles and participate accordingly. In May something called “Kohort” emerged.

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