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Musings are my thoughts on social media, marketing, and other business topics as they relate to everyday life. Feel free to share your thoughts as well.


Strategy is worth your while

"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." Sun Tzu, military genius and apparently business mastermind said it well. Every endeavor needs a plan, and every plan needs the elements that will lead to a sound implementation. My last post about Netflix was in response to their lack of communication with respect to their cost increase. Since then, Netflix has engaged in a couple of questionable moves.

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Dropping the ball with communication. Again.

Netflix used to be one of my favorite companies. I loved their website and the ease it provided with scheduling movie viewing. In addition, I enjoyed the worry-free communications. Note, they were worry-free because if there was something to communicate it was always clear. :-) What I don't enjoy? The rude wake-up call Netflix dropped on all of us when it announced that it was essentially forcing customers into an inflexible model.

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Team Google+ or Team Facebook?

Can you imagine Mark Zuckerberg reacting to Google+ press these days? He is probably analyzing both positive and negative press. Although, it would take a considerable amount of time for Facebook to embark on a significant downward spiral, reactions regarding Google+ will have an impact on their bottom line.

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