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Musings are my thoughts on social media, marketing, and other business topics as they relate to everyday life. Feel free to share your thoughts as well.


3 Marketing Trends Which are Here to Stay for 2012 and Beyond

Amidst all the frenzy of holiday shopping and parties are television segments recapping the best, worst, or weirdest events of the year 2012. The same occurs on the Internet. Everything from world events to pop culture is fair game. In the case of business news, a special phenomenon befalls us. It is time for the 2013 prediction lists to take the stage in the rotation of year-end segments.

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Appreciating the Simple Things

I hope everyone enjoyed their Thanksgiving. Honey and I just returned from a wonderful Thanksgiving in the beautiful state of Maine. This time of the year always serves as a "reality check" for me, and reflecting in the beautiful state of Maine couldn't have been better! Typically, I reflect on my goals and progress towards them. Of course I also think about the things I am most grateful for in my life. This year I have the usuals-- my loved ones, fantastic friends, health, and relative sanity. :-) However, this year's list is supplemented by a new item.

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Can Marissa Mayer become Yahoo's Captain "Sully" Sullenberger?

My analogy may be dramatic, but Captain Sully was placed in a situation that could have been tragic. He turned things around by safely landing a US Airways plane on the Hudson, and evacuating every single passenger off the plane without incident. When discussing the situation with my Honey (my boyfriend), I launched into a passionate rant about how excited I am that Marissa Mayer has the opportunity to make tech history by pulling a "Captain Sully" with Yahoo.

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