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Should you give Pinterest another look?

Image Courtesy of Mashable and PinterestI've posted about Pinterest, the online pinboard site in the past. It took a little bit of time for me to get hooked, but it is official. I'm into Pinterest. Big time. Honestly, once I started with one pinboard, I suddenly found myself with six representing home interior design and fashion themes. The site is visually appealing and if I'm not careful, an hour goes by and I wonder how. How could I not? Every time I log in, a new group of pictures await my perusal. I can potentially "pin" images to my personal board or simply indicate that I "like" the image showing I'm interested, but do need to add them to my pinboards.

The site provides a clean and simple experience. It takes me back to the old days of social media. Remember when people cared primarily about using the online space for sharing and exchanging? At this stage, I'm not worried about Pinterest keeping a data file on my design habits or my witty comments. As an extra bonus, their terms and conditions aren't scary.  Everything is succinct and straightforward with a focus on the pinners. The folks behind Pinterest actually want us to enjoy our picture/video sharing experiences!

Brands have taken notice of the growing popularity in Pinterest and have created a presence. Unique visitors on the site have increased from 1.6 million in the summer of 2011 to 7.51 million by the end of 2011!  Since Pinterest does not allow self-promotion, brands don't harass pinners.  Everyone is happy. The even share  tips around living and health, in addition to product information, making the entire experience quite pleasant.  Pinners add comments as they like, thus increasing the amplification and credibility factor for brands. 

Pinterest is driving an increasing amount of referral traffic which is wonderful for the brands with a presence on the site. It pushes more traffic than Google+, near Twitter territory. Quite a feat for relatively new site!


Does this mean you should drop everything and head on over to Pinterest? It depends. A number of people have shared ideas for using Pinterest including Mashable. Their list includes: creating pinboard contests, using the site as a public product approval platform, creating opportunities to display a brand's personality, sharing creative company displays, and leveraging Pinterest as a new way to connect with customers. I like the concept of sharing one's personal and business brand personality on this site.

If you're an entrepreneur or small business owner, think about pining things to that relate to your brand. Be careful, the reason why Pinterest works well is because there isn't shameless self promotion. So,

  • Share pictures of products or designs you like 
  • Find images that represent your hobbies. I focused on design, travel, food, fashion, as those are some of my favorite visual things.

Pinterest gives you another potential place to grow your online footprint.  Take a few minutes to dabble and see if it is right for you. You'll enjoy it and pick up some visual marketing tips along the way. :-)

Reader Comments (4)

I am a huge fan of Pinterest, and am a daily user. I am finding it a great resources for finding new recipes and then tracking what I've made by taking a picture and linking back to my own blog with the recipe and my notes. It's mostly just a way for me to catalogue and remember things, but as you mentioned, the interface is very appealing. Even the phone app is pretty. I'm curious to see the direction Pinterest takes as more brands get involved. I hope it maintains its personality and doesn't become a big billboard for brands and products. :-)
February 2, 2012 | Unregistered CommenterMikael
Mikael, that sounds like it is working out quite nicely! You'll have to share your blog with me.

As long as Pinterest remains true to the "no self-promotion" clause, the brands should behave although I'm sure some have been tempted to wallpaper the site with their goods. I'm just glad they haven't. :-)

Thanks for sharing your experience with Pinterest with us!
February 2, 2012 | Registered CommenterErna
Thoughts on this? I don't mind brands taking part in the community, just as long as they have something worthwhile to share beyond their products...most probably stories from users of their products posts of ideas for how to better our lives. :-)
February 16, 2012 | Unregistered Commenterjoseph r
Joseph, I'm a big fan of the extra tips some brands provide via their pins. We'll see how creative they get. In the meantime, even Mark Zuckerberg is on Pinterest. I think he's just as curious as the rest of us. Thanks for your post!
February 16, 2012 | Registered CommenterErna

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